This months subject reveals some truths of Engineered Quartz (EQ also known as ES - Engineered Stone). I asked myself the following questions over the last several years, “Why has Engineered Quartz become one of the most requested products in the countertop industry? Is it better than stone? Does it stain? Is stone going to become obsolete?”
Let's have a discussion about the most desired stone for centuries, white marble. White marble is the generic term even though it comes in white, off white, light gray to dark gray, including black, beige and gold veining. We have dozens of names for white marbles such as Bianca, Carrara, Statutory, Thassos, Snow White and any other creative name the Namers have come up with.
This months subject is about BASALT, a puzzling stone on the market and why it is so. As with many new stones on the market, it takes a while until we get a better understanding of their nuances. Coca Cola used to say in it’s marketing ads, “There is nothing better than than the real thing.” I agree, but to appreciate and promote the real thing about stone, we need to learn as much about it as possible.
This months subject is about how customers and contractors are describing Quartzite. For us who sell it or have years of experience with stone, it seems pretty elementary. Yet for most people out there, it’s a little confusing. There are three common surfaces that are often misdescribed; they are Quartzite, Quartz, and Engineered
This months subject is about Sealing. We want to protect our investments whether its our new car, our clubs, our finances, so why not our natural stone? Protecting stone ALWAYS begins with understanding how to care for it and how to prevent damage. Go to our recommended care products for more information or ask your stone supplier for their recommendations.